Who can you trust?
Mr Escher showed us how the mind can slip and slide while trying to get a grip on reality. His drawings of stairs that go up, but really go down, when really going...
Throwing words about
Restaurant owners are picking up bad habits from real-estate agents. This Indian restaurant offers free delivery. However, the restaurant prefers that you go and...
The depressing truth in advertising
The side-effects for a product designed to prevent hair loss, is hair loss. If that’s not bad enough, how about this advertisement for depression? The side...
Secure Parking drives me batty
I had already published articles about the unfathomable prices of parking at Secure Parking and at Wilson Parking. Wilson lures people with an attractive offer...
Colon cancer
Why do people feel compelled to pollute a sign with colons and dashes, especially when listing a phone number? If you walk past Beresford Hair studio, and you...
Stressed out
I happened to see this large poster at a pharmacy, promoting vitamin tablets. Could it be true that over six million Australians suffer from stress? That’s...
Chrysler fails Advertising 101
Everywhere we turn, there are advertisements. Yet, why do some work, while most don’t? As with any profession, advertising is both a science and an art....
Does Australia need a Brand Manager?
You might not know this, but if you produced an ad wherein the Rolls Royce statuette (The Spirit of Ecstasy) is in the shot, or if the Sydney Opera House were...
Spy on your job-seekers
The job interview is a fake environment. If you really want to know who you are hiring, you need to spy on your candidates. Here are some ideas that might assist...
Boy-Girl nonsense
I travel a great deal. I shop a lot. I love chocolate. How is it that the Yorkie bar had eluded me all these years? I noticed this bar at the greengrocer’s....
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