‘Advertising’

Maree Azzopardi — legal threats

Maree Azzopardi — legal threats

I was threatened with legal action by a woman called Maree Azzopardi. She is an artist from Sydney. I had invited her to conduct an interview with me about her...

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Showing their true colours

Showing their true colours

Canon has a new camera. I saw a promotion for it in an airline magazine. Below you can see the remarkable difference in the before-and-after shot. Sounds like a...

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The depressing truth in advertising

The depressing truth in advertising

The side-effects for a product designed to prevent hair loss, is hair loss. If that’s not bad enough, how about this advertisement for depression? The side...

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Secure Parking drives me batty

Secure Parking drives me batty

I had already published articles about the unfathomable prices of parking at Secure Parking and at Wilson Parking. Wilson lures people with an attractive offer...

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Chrysler fails Advertising 101

Chrysler fails Advertising 101

Everywhere we turn, there are advertisements. Yet, why do some work, while most don’t? As with any profession, advertising is both a science and an art....

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Does Australia need a Brand Manager?

Does Australia need a Brand Manager?

You might not know this, but if you produced an ad wherein the Rolls Royce statuette (The Spirit of Ecstasy) is in the shot, or if the Sydney Opera House were...

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Secure Parking shouts with fonts

Secure Parking shouts with fonts

It is embarrassing when adults seek extra love and attention by showing off. They purchase huge watches or diamond rings in order to cry out, ‘Please like...

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Wilson Parking catches the ‘From’ virus

Wilson Parking catches the ‘From’ virus

Why must Wilson Parking employ silly tactics? Do the managers at Wilson not find it embarrassing to engage in childish promotions? Does its Board of Directors...

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Burger King fails again

Burger King fails again

Burger King has shamed itself yet again, thanks to the Swanston Street outlet whose product quality is abysmal. If you recall, I had an issue with this outlet...

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Bold claims

Bold claims

TonyRoma’s promotes his ‘World Famous Ribs’. Is that like saying that apples are world-famous because everyone knows about apples, and as such, apples are...

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