‘Advertising’

The depressing truth in advertising

The depressing truth in advertising

The side-effects for a product designed to prevent hair loss, is hair loss. If that’s not bad enough, how about this advertisement for depression? The side...

Read Full Story »

Secure Parking drives me batty

Secure Parking drives me batty

I had already published articles about the unfathomable prices of parking at Secure Parking and at Wilson Parking. Wilson lures people with an attractive offer...

Read Full Story »

Chrysler fails Advertising 101

Chrysler fails Advertising 101

Everywhere we turn, there are advertisements. Yet, why do some work, while most don’t? As with any profession, advertising is both a science and an art....

Read Full Story »

Does Australia need a Brand Manager?

Does Australia need a Brand Manager?

You might not know this, but if you produced an ad wherein the Rolls Royce statuette (The Spirit of Ecstasy) is in the shot, or if the Sydney Opera House were...

Read Full Story »

Secure Parking shouts with fonts

Secure Parking shouts with fonts

It is embarrassing when adults seek extra love and attention by showing off. They purchase huge watches or diamond rings in order to cry out, ‘Please like...

Read Full Story »

Wilson Parking catches the ‘From’ virus

Wilson Parking catches the ‘From’ virus

Why must Wilson Parking employ silly tactics? Do the managers at Wilson not find it embarrassing to engage in childish promotions? Does its Board of Directors...

Read Full Story »

Burger King fails again

Burger King fails again

Burger King has shamed itself yet again, thanks to the Swanston Street outlet whose product quality is abysmal. If you recall, I had an issue with this outlet...

Read Full Story »

Bold claims

Bold claims

TonyRoma’s promotes his ‘World Famous Ribs’. Is that like saying that apples are world-famous because everyone knows about apples, and as such, apples are...

Read Full Story »

Burger Kings and franchising queens

Burger Kings and franchising queens

At Sydney airport, I noticed a billboard for Hungry Jack’s. I wondered what the ‘real’ burger would look like, considering my previous unpleasant...

Read Full Story »

Telstra’s confusing statements

Telstra’s confusing statements

But does this make it the fastest of ALL networks? Or only the fastest amongst the national networks? Maybe it is the fastest of all wireless that are national,...

Read Full Story »