My jaw dropped when I visited the NSW Government’s ‘Gambling Help’ website. Right there, on the home page, was an offer to ‘Win an iPad!’...
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Culture and advertising go hand in hand. The wrong word, to the wrong target market, could spell disaster. No more is this maxim more relevant than at an airport...
In view of the much-publicised hold-ups of money vans, I wonder why ACM Currency Management needs its logo on vans such as this. I was walking in Auckland and...
How many left-handed people are there? No-one knows. Let’s assume it’s approximately 10%. Of all the people in the world who brush their teeth, how...
Years ago I used to waste a lot of money on fancy clothes. The menswear salesman would often stare at the price tag and then look up and make a better offer, saying,...
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