Observations by Jonar Nader » Book-related interviews

Sending up book titles

Jonar Nader — Tue, 05 Jan 2010 14:27:18 +0000

When the world heard about Dale Carnegie’s estate (owners of ‘How to Win Friends and Influence People’) challenging Jonar Nader’s new title, radio personalities Wendy Harmer and Peter Moon thought to come up with a few titles of their own. To listen to an excerpt from the radio broadcast, click on the green arrow below.

The fighting spirit behind the books

Jonar Nader — Tue, 05 Jan 2010 13:13:56 +0000

In this interview, Jonar Nader reflects on what shapes him, and what boosts his fighting spirit. To listen to an excerpt from the radio broadcast, click on the green arrow below.

Dale Carnegie asks Nader to pulp his books

Jonar Nader — Thu, 17 Dec 2009 12:50:17 +0000

When Jonar Nader launched his book, ‘How to Lose Friends and Infuriate People’, he received a letter from the lawyers of Donna Dale Carnegie and from the Carnegie Institute (from the famed ‘How to Win Friends and Influence people’. The New York lawyers demanded that Jonar withdraw his book from every market, and destroy all publications. Jonar’s United States publicist resigned in fear, and Jonar went on the war-path. Click on the green arrow to play an excerpt from the radio broadcast.

Jonar Nader is a management consultant, and principal at Logictivity Pty Limited. He is an author of management and leadership publications, including ‘How to Lose Friends and Infuriate People’. His areas of expertise include customer service, branding, and marketing.

No such thing as customer service

Jonar Nader — Thu, 17 Dec 2009 12:28:44 +0000

Jonar Nader does not believe that any business is in the business of ‘customer service’. The concept of customer service is a misnomer. For a start, organisations should stop trying to please people. They should just deliver on their promise. Click on the green arrow to play an excerpt from the radio broadcast.

How to keep staff interested

Jonar Nader — Thu, 17 Dec 2009 12:21:08 +0000

We hear a lot about ‘staff engagement’. In the end, no amount of pleading will work. We cannot stand there and tell people to have fun. We must engineer an environment of wholesome truth, whereby the boss is not a hypocrite. Click on the green arrow to play an excerpt from the radio broadcast.

Follow your heart but watch your back

Jonar Nader — Thu, 17 Dec 2009 12:15:40 +0000

If you do not follow your heart and do what you know you ought to do, you will be paving the way to a life of regret. Click on the green arrow to play an excerpt from the radio broadcast.

Corporate cancer will infiltrate

Jonar Nader — Thu, 17 Dec 2009 12:09:10 +0000

If you do not arrest it quick-smart, corporate cancer will infiltrate your entire organisation. Jonar urges us to follow our heart and to speak-up so that the bastards in the office do not win. Click on the green arrow to play an excerpt from the radio broadcast.

Calling for an end to Gold Memberships

Jonar Nader — Thu, 17 Dec 2009 11:58:51 +0000

Gold and platinum memberships are not a good idea. They rarely provide a better service to the members. Instead, they send out signals within an organisations that some customers are less important than others. As a result, the corporate culture tolerates the delivery of unsatisfactory service to clients who parted with good money, only to receive faulty goods. Here, Jonar Nader speaks about the dangers of offering gold and platinum memberships. Click on the green arrow to play an excerpt from the radio broadcast.

Difference between leader & leadership

Jonar Nader — Sun, 13 Dec 2009 21:10:50 +0000

Why does Jonar Nader insist that there are differences between ‘being a leader’ and ‘engaging in leadership’. Here, he describes and defines the two. To listen to an excerpt, click on the green button.

Meetings waste a lot of time

Jonar Nader — Sun, 13 Dec 2009 21:01:23 +0000

Jonar says that business environments that support ‘matrix management’ cannot flourish. They lack leaders because no-one knows who’s in charge. It all becomes a game that smothers creativity. To listen to this excerpt, click on the green button.