Why customer-surveys don’t work
Jonar Nader says that any executive who has to rely on customer surveys, does not know what is going on. Jonar says that only those who understand their customers,...
The problems with Shared Services
Large organisations, including government departments, have implemented shared-services units that have lost the service ethic. Here, Jonar Nader provides some...
About Jonar Nader – A video profile
Here is a short biographical video that explains who Jonar Nader is, and what he does. It features a range of interviews from around the world. Further below is...
Customer service, my foot!
Jonar Nader says that most organisations have no idea what it is like to be a customer. They do not know how their customers feel, or what they do, or how they...
How to charge more for your services
Jonar Nader speaks with Gregg Toyama of Harcourts about how we can charge more for our services. Jonar also touches on his concept of ‘WoW’ which stands...
How to rip-off customers
Jonar Nader says that the role of managers is to rip-off customers, so long as managers deliver on their promise, and so long as customers are willing to pay with...
Why cost-cutting is foolish
Jonar Nader says that cost-cutting is foolish. He wants executives to learn how to charge customers more, so long as each customer is willing to pay more, with...
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