Jonar Nader does not believe that any business is in the business of ‘customer service’. The concept of customer service is a misnomer. For a start, organisations should stop trying to please people. They should just deliver on their promise. Click on the green arrow to play an excerpt from the radio broadcast.
Jonar Nader is a management consultant, and principal at Logictivity Pty Limited. He is an author of management and leadership publications, including ‘How to Lose Friends and Infuriate People’. His areas of expertise include customer service, branding, and marketing.